POP MART: How Collectible Toys Became a Global Phenomenon
Just a few years ago, collectible figures seemed like a niche hobby. Today, POP MART characters are everywhere — on TikTok, designer shelves, in fashion looks, and even on the bags of global celebrities.
POP MART has turned collecting into a part of modern pop culture.
More Than a Toy — A Character with Personality
One of the key reasons behind the POP MART phenomenon is its unique universe of characters.
THE MONSTERS featuring the iconic LABUBU, SKULLPANDA, MOLLY, HIRONO, CRYBABY, DIMOO — each has a distinctive look, personality, and emotion.
This means people no longer choose simply based on “which figure looks better.” Instead, they can find their character — one that matches their mood, style, or even personality.
And the scale of this phenomenon can already be measured in numbers. In 2025, POP MART’s revenue grew by 184.7% to RMB 37.12 billion. THE MONSTERS alone generated more than RMB 14.16 billion, becoming the company’s largest IP.
The Excitement Starts Before You Open the Box
The blind box is one of POP MART’s most recognizable concepts: until the box is opened, you don’t know which character from the series is inside.
That makes unboxing an experience of its own.
Choose a box. Open it. Discover your character. Find a rare one. Trade a duplicate with another collector. Complete the entire series.
This combination of design, collecting, surprise, and social interaction is one of the reasons the format has become so popular among younger audiences.
LABUBU Has Gone Far Beyond the World of Toys
The POP MART phenomenon has become especially visible through LABUBU.
The character from THE MONSTERS family has evolved from a collectible into a recognizable part of contemporary pop culture. Collectible pendants are worn on bags, incorporated into personal style, featured in unboxing videos, and showcased in collections across social media.
LABUBU has been spotted with global celebrities including Rihanna, Dua Lipa, BLACKPINK’s Lisa, and David Beckham.
But POP MART is much bigger than a single character. In 2025, 17 of the company’s proprietary IPs each surpassed RMB 100 million in revenue, with THE MONSTERS, SKULLPANDA, CRYBABY, MOLLY, DIMOO, and HIRONO among the biggest.
Why Do Adults Buy Toys?
Because modern collecting is no longer just for children.
A figure can be part of an interior, a fashion accessory, a form of self-expression, or simply a small emotional purchase for yourself.
POP MART sits at the intersection of design, art, fashion, collecting, and social media culture.
That’s why the question “Why would an adult need a toy?” is gradually becoming irrelevant.
There’s a much more interesting question:
Which character will they choose?
POP MART in Ukraine
Today, you can explore the world of POP MART, discover new series, and collect your favorite characters in Ukraine too.
BONTOY is the official distributor of POP MART in Ukraine.
Our catalog features original POP MART collections and characters — from THE MONSTERS and LABUBU to SKULLPANDA, HIRONO, CRYBABY, and many more POP MART universes.
POP MART is no longer just a trend in collectible figures. It is a new culture of collecting where everyone can find a character of their own.