Big eyes. An adorable costume. And an expression that looks like this little character has just remembered every problem they have ever had.

Meet Sad Baby — a new collectible world in the BONTOY portfolio.

Sad Baby is a collection of designer vinyl figures that do not try to be cheerful all the time. Quite the opposite: each character has its own mood, personality, and signature slightly heartbroken expression that somehow makes you want to take them home immediately.

Because sometimes, being a little sad is perfectly okay.

Little Characters, Big Feelings

Sad Baby is built around a simple and very relatable idea: not every emotion has to be positive.

These characters can look sad, confused, overwhelmed, or simply a little tired of everything — and that is exactly what makes them so charming.

Palm-sized and full of personality, Sad Baby figures can live almost anywhere: on your desk, bookshelf, nightstand, or right next to your favorite collectibles.

They are more than just figures. They are tiny emotional characters that can sometimes feel surprisingly relatable.

Sad Baby Animals: Who’s Hiding Inside?

The Sad Baby Animals collection dresses its little characters in irresistibly cute animal and fantasy-inspired costumes.

Capybara, Duck, Unicorn, Dinosaur, Axolotl, Walrus, Koi Fish and Highland Cow — each has its own distinctive look while keeping that unmistakable Sad Baby expression.

There are eight main characters to collect, plus one super rare figure.

And that is where the fun really begins.

You Never Know Who You’ll Get

Sad Baby Animals come in a blind box format, which means you will not know which character is inside until you open the package.

Will it be Capybara? Dinosaur? Axolotl?

Or maybe you will be lucky enough to discover the super rare character, with odds of 1 in 128.

That element of surprise turns every unboxing into a small event of its own. You open the box, discover your new character, find your favorite — and then, naturally, start thinking about collecting the rest.

A Collectible That Becomes Part of Your Space

Sad Baby belongs to a new generation of designer collectibles that exist somewhere between toys, art, emotion, and interior objects.

These are characters you do not necessarily want to put back into the box.

Keep one next to your laptop.

Let another live on your bookshelf.

Give one to a friend who is having a very Sad Baby kind of day.

Or build your own little collection of characters, each with a different personality.

The figures are made of vinyl with detailed finishes, while selected characters feature magnetic hats and accessories that complete their look.

A Little Sad. Very Cute.

In a world where everyone is expected to be in a good mood all the time, Sad Baby takes a different approach.

These characters do not hide their feelings.

They do not try too hard to look serious.

And they know that you can be a little sad and still be incredibly cute.

Maybe that is exactly why it is so easy to find one that feels like yours.

Sad Baby — little characters for big feelings.

And now they are coming to Ukraine with BONTOY.