Martinelia: Kids’ Cosmetics Where Imagination Begins with Care

Bright colors, sparkling details, magical sets — and that special moment when a child opens their very first beauty case.

Martinelia is a Spanish kids’ cosmetics brand created to make a child’s first introduction to beauty feel, above all, like play.

Behind the colorful palettes, unicorns, glitter, and playful packaging lies something equally important: products developed specifically with children in mind.

Because when it comes to a child’s first cosmetics, it is not only about how they look.

What is inside matters too.

Cosmetics Created with Kids in Mind

Martinelia was launched in 2017 as part of Spanish cosmetics company Aquarius Cosmetic, which brings more than 25 years of experience in the beauty industry.

From the beginning, Martinelia was designed specifically for children — with attention not only to playful design, but also to the products themselves.

For example, Martinelia nail polishes are water-based and can be removed with warm water and soap.

The brand’s eyeshadows for children are also formulated with fewer colorants than adult eyeshadows.

It is an important distinction between cosmetics created for children and simply putting an adult beauty product into a smaller, prettier package.

Beauty Starts with a Responsible Approach

When a cosmetic product is intended for a child, parents naturally want to know more.

What ingredients does it contain?

How long can it be used after opening?

What age is it designed for?

Martinelia provides this information on its product packaging.

Parents can find the full ingredient list, batch number, product volume or weight, relevant warnings, manufacturer information, and the PAO symbol indicating how long the product should be used after opening.

Martinelia products are intended for children aged 3 and over.

Beautiful packaging does not replace clear product information.

It complements it.

What About Allergies?

Even cosmetics created for children cannot guarantee the same reaction for every child.

Cosmetic products may contain ingredients to which an individual can be sensitive, which is why checking the ingredients of a specific product is especially important if a child is prone to allergic reactions or has known sensitivities.

Martinelia recommends carrying out a patch test on the inside of the wrist and monitoring the area for 24 hours before first use.

We believe this kind of transparency matters.

Responsible kids’ cosmetics should not only look cute and colorful. They should also give parents the information they need to make an informed choice.

Cruelty Free

Another important Martinelia principle is its cruelty-free approach.

The brand does not test its cosmetic products or ingredients on animals, in line with European requirements and its own brand principles.

Martinelia is created in Spain by a company with decades of experience in the cosmetics industry and is now available in more than 60 countries around the world.

So behind the playful world of unicorns, mermaids, glitter, and bright colors is serious cosmetics expertise.

When Beauty Stays Playful

And yet, Martinelia is first and foremost about having fun.

The brand does not try to make children’s cosmetics feel too grown-up.

Quite the opposite.

A palette can look like a sweet treat.

A beauty case can become a tiny treasure chest.

And an ordinary lip gloss can turn into a favorite accessory.

In the world of Martinelia, cosmetics become another way to imagine, create characters, experiment with colors, and express yourself through play.

A Little Box. Big Emotions.

To an adult, it may simply be a lip gloss.

To a child, it can mean something completely different.

Their own beauty case — finally, one they do not have to borrow from Mom.

Their first palette.

Their first self-created look.

Getting ready with friends before a party.

Or spending half an hour in front of the mirror because pink and purple suddenly turn out to be absolutely essential at the same time.

These are the little moments that can become lasting childhood memories.

The Martinelia World Comes in Many Colors

Today, Martinelia goes far beyond traditional makeup.

Its world includes beauty palettes and sets, lip glosses and balms, nail polishes, fragrances, bath and body products, accessories, and gift sets.

Around them are entire themed collections filled with characters and different moods — from unicorns and mermaids to space, dinosaurs, sweets, and circus-inspired worlds.

Martinelia introduces around 100 new products each year, continuously expanding its colorful universe.

That means a first beauty set can easily become the beginning of a whole collection.

First Cosmetics Should Feel Special

Martinelia brings together two things that should always go hand in hand in children’s cosmetics.

For kids, it is about color, imagination, play, and the excitement of having something that feels truly their own.

For parents, it is about clear ingredient information, transparent labeling, and products developed specifically for a younger audience.

And perhaps that is the real charm of Martinelia.

It lets children play with the grown-up world without asking them to stop being children.

Martinelia — first colors, first experiments, and big emotions inside a little beauty case.

Discover the world of Martinelia with BONTOY.